Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi will support an important marketing and promotional campaign in Al Ain city considered it as the “City of Beauty”.
This campaign will focus on the family-friendly activities, the events and the attractions of Abu Dhabi emirate’s heritage.
TCA Abu Dhabi’s goals are to highlight the diversity of experiences across the emirate, and to establish Al Ain as a global tourist destination.
The campaign running until December, intends to underline the distinctive aspects and breath-taking nature of the Oasis City’s spectacular mountains, peaceful greenery and 7,000-year-old heritage destinations.
The archaeological sites and ancient civilisations of Al Ain are UNESCO inscribed world heritage sites and of incredible value as a regional tourism feature.
Many hotels and entertainment centres are promoting special offers to attract visitors from all over the UAE to experience the Al Ain‘s ancient heritage and the authentic Emirati way of life.
Al Ain visitors in 2014 were 345,669 generating Dh351,095,497 (US$95.5million) in direct hotel revenue.
According to figures released by TCA Abu Dhabi, for the first eight months of 2015, Al Ain’s 17 hotels and hotel apartments attracted 244,371 guests, generating 491,781 guest nights, an increase of 9% and 8% respectively over the comparative period in 2014.
The City of Beauty will have a variety of events including the October 22nd opening of the historic Souq Al Qattara 2015-16 season, which also features the Friday Market, and second Traditional Handicrafts Festival and Exhibition which gets underway on October 29th.
The Al Ain Air Championship also makes a welcome return to the skies above the oasis city between 17th-19th December.
Many other cultural and heritage events will be held underlining the reputation of Al Ain as a tourist destination for the whole family including the events of the inaugural Abu Dhabi Aviation and Aerospace Week (ADAAW), UAE National Day celebrations, World Heritage Forum, and international and local concert and musical evenings performances under Abu Dhabi Classics and Bait al Oud Season.